Email Marketing Automation

Turn subscribers into customers on autopilot

Email marketing works, but manually sending campaigns, segmenting lists, and following up with leads is time-consuming. Your email list sits idle while competitors stay top-of-mind with their customers. Our Email Marketing Automation builds sophisticated campaigns that nurture leads, recover abandoned carts, re-engage inactive customers, and drive repeat purchases automatically. Set up once and let it run. Perfect for e-commerce, B2B services, online courses, and any business with a customer email list that is not being fully utilized.

Who It's For

  • E-commerce stores with abandoned cart problems
  • B2B companies with long sales cycles needing lead nurturing
  • Online course creators wanting automated student onboarding
  • Service businesses not following up with leads consistently
  • Retail brands wanting to increase repeat purchases
  • Any business with an email list that is underutilized

Problems We Solve

  • Abandoned carts losing 20-30% potential revenue
  • Leads going cold because follow-up is manual
  • No time to segment customers for targeted campaigns
  • Cannot personalize emails at scale
  • Sending same message to all customers regardless of behavior
  • No automated welcome series for new subscribers
  • Inactive customers churning without re-engagement attempts
  • Cannot track which emails drive sales

Core Deliverables

Automated Campaign Flows

Set and forget sequences

  • Welcome series for new subscribers
  • Abandoned cart recovery (3-email sequence)
  • Post-purchase follow-up and reviews
  • Lead nurture drip campaigns
  • Re-engagement for inactive customers
  • Birthday and anniversary emails

Smart Segmentation

Right message, right person

  • Behavior-based segments
  • Purchase history segmentation
  • Engagement level grouping
  • Demographics and preferences
  • Cart value and product interest
  • Dynamic segment updates

Personalization Engine

Make every email feel custom

  • Dynamic product recommendations
  • Personalized subject lines
  • Customer name and purchase history
  • Location-based content
  • Dynamic pricing and promotions
  • AI-generated content variations

E-commerce Integration

Connect to your store

  • Shopify/WooCommerce sync
  • Cart abandonment triggers
  • Order confirmation emails
  • Shipping notification automation
  • Product recommendations based on browsing
  • Inventory-triggered campaigns

A/B Testing & Optimization

Improve performance continuously

  • Subject line testing
  • Content variation testing
  • Send time optimization
  • CTA button testing
  • Image vs text comparison
  • Automated winner selection

Analytics & Attribution

Know your ROI

  • Open and click rate tracking
  • Revenue attribution by campaign
  • Conversion funnel analysis
  • Unsubscribe rate monitoring
  • Customer lifetime value impact
  • Automated reporting dashboard

Return on Investment

See the real impact on your business

Time Saved
15-30hrs
per month
Cost Savings
$20k-$50k
per year
Payback Period
30-60 days
typical timeline
Efficiency Gain
15-30%
improvement

Calculate Your Savings

15-30hrs
Hours saved monthly
= More time for growth
$20k-$50k
Saved annually
= Direct cost reduction
30-60 days
To break even
= Fast ROI

Our Process

1

Audit: Review current email list, campaigns, and performance

2

Strategy: Define segments, flows, and campaign goals

3

Setup: Configure email platform and integrations

4

Design: Create email templates and write copy

5

Build: Set up automation flows and triggers

6

Launch: Deploy campaigns with A/B testing and optimization

Tech Stack

Mailchimp/Klaviyo/ActiveCampaignShopify/WooCommerce APISegment.io for trackingGoogle AnalyticsMake.com / ZapierCanva for email designSendGrid/AWS SESAI copywriting toolsUTM tracking

Frequently Asked Questions

How does abandoned cart recovery work and what results can we expect?

When customer adds items to cart but does not complete purchase, automated email sequence starts: 1) 1 hour later - friendly reminder with cart link, 2) 24 hours - offer free shipping, 3) 72 hours - final discount incentive. Typical results: 15-25% of abandoned carts recovered, adding 10-20% revenue. Best for carts over $50 where discount cost is justified.

Will automation make our emails feel robotic and impersonal?

Opposite. Automation enables hyper-personalization at scale. Emails use customer name, reference past purchases, recommend products they actually want, and send at times they typically engage. Compare this to manually blasting same email to everyone. Automation makes emails MORE relevant and personal, not less.

Can we send promotional emails to our entire list?

Yes, but smart segmentation works better. Instead of "blast to all", we send: new arrivals to fashion lovers, tech products to gadget buyers, promotions only to discount-sensitive customers. This increases open rates 30-50% and sales 2-3x vs mass emails. You can still send to all for major announcements.

What if customer unsubscribes? Can automation prevent that?

Some unsubscribes are healthy (uninterested people leave). But automation reduces unwanted unsubscribes by: 1) Not over-emailing (frequency caps), 2) Sending relevant content only, 3) Re-engagement campaigns before they leave, 4) Preference center to reduce emails vs unsubscribe. Typical result: 40-60% fewer unsubscribes while sending more campaigns.

How long does it take to set up and see results?

Setup takes 2-3 weeks. First results within 7 days as automated flows start working. Abandoned cart recovery shows results immediately. Lead nurture and re-engagement take 30-60 days to show full impact. A/B testing improves results continuously over 3-6 months. Email automation is "plant seeds now, harvest forever".

Can this work with our existing email platform or do we need to switch?

We work with most platforms: Mailchimp, Klaviyo, ActiveCampaign, HubSpot, SendGrid. If your current platform lacks automation features, we recommend migration to Klaviyo (best for e-commerce) or ActiveCampaign (best for B2B). Migration includes list transfer, template recreation, and minimal downtime. We can also build custom solution if needed.

Ready to Get Started?

Let's discuss how we can help automate your business processes and save you time.

Book an Intro Call