Translation & Localization Automation

AI translation has improved dramatically. DeepL and GPT-4 produce near-human quality for most content, especially Thai-English-Chinese. For marketing copy, we recommend AI translation + human review. For product descriptions and support, AI-only works 95% of time. Quality is typically 85-95% of human translation at 5% of cost.

We build custom glossaries for your business: product names, technical terms, brand slogans that should not be translated. AI learns your preferred translations for industry terms. For medical, legal, or highly technical content, we recommend hybrid approach with domain expert review. System learns and improves with feedback.

Yes. Modern AI handles direct Thai-Chinese, Thai-Japanese, etc. without going through English as intermediate. This preserves meaning better and avoids double-translation errors. We support 50+ language pairs common in Asia-Pacific business. Quality is excellent for major language pairs, good for less common ones.

Critical concern. System has cultural sensitivity checks: detects colors/numbers with negative meanings (white in China, 4 in Japan), flags religious/political content, checks gestures in images, warns about local taboos. For new markets, we recommend human cultural review. AI learns cultural rules but humans provide safety net.

Translation memory system. When we translate "Free Shipping" to Thai once, system stores it and reuses everywhere. Brand terms, product names, slogans remain consistent. Glossary enforces preferred translations. This ensures customer sees same terminology on website, email, and customer support - building trust and clarity.

Absolutely. You get translation dashboard to review, edit, and approve AI outputs. Edits are saved to translation memory so AI learns. Common workflow: AI translates immediately so content goes live fast, team reviews and improves over time. For critical pages (checkout, legal), require approval. For blog/products, auto-publish with spot-checking.